The Williamson Road Area Business Association, WRABA, was formed in 1981 to represent one of Roanoke's most important economic corridors.  In almost two decades, we have made significant steps towards bringing attention to this area, and we are now at the forefront of an exciting $20 million revitalization project. Simply stated, there has never been more momentum for positive change than right now.  With a revitalized city market at our southern end and a booming retail environment at our north, we are seizing this opportunity to make Williamson Road an attractive place to do business.